1. Using Pokémon to market Tainan; over one million people catch Pokémon in Tainan
(1) Statistics show the five-day Pokémon GO Safari Zone in Tainan organized by the Tourism Bureau attracted over one million people between November 1 and 5, demonstrating the success of marketing Tainan through a game. On November 4 and 5, over 160,000 people visited each of the main event venues, Chimei Museum and Metropolitan Park. The number of people catching Pokémon in the greater Tainan area exceeded 300,000.
(2) According to the Tourism Bureau’s assessment, the five-day event brought over NT $1.5 billion in business opportunities for local industries, including the tourism, food, souvenir, and transportation industries. Based on our understanding, high speed rail tickets to Tainan on November 3, a Saturday, were completely sold out in advance, showing the formidable and astonishing power of mobile games in marketing tourism. In addition to bringing real business opportunities, the event was also widely reported by and discussed in the media and social media, allowing Tainan to be marketed to the entire world.
(3) I would like to thank Director-General Wang and the staff members of the Tourism Bureau for their hard work in planning and executing this event, as well as the Tainan City Police Department, the Environmental Protection Bureau, the Public Health Bureau, the Bureau of Transportation, and other supporting departments for their cooperation, which ensured this event was a success. The Tourism Bureau first teamed up with Niantic in 2016, successfully holding an event that jointly promoted the augmented reality game Ingress and local attractions and establishing a collaborative business model. After a countless number of coordination meetings over two years, they managed to achieve this unprecedented and highly successful example of marketing tourism through games as well as drive the city’s tourism output. This achievement can serve as an example for other cities and counties to learn from; it is extremely praiseworthy. In the future, the municipal team will continue working hard to transform Tainan into a well-known name among international tourism cities. I would like to thank Deputy Secretary-General Hong for his supervision and assistance during this period. I would also like to ask the Tourism Bureau to present commendations to the colleagues who participated in this event.
2. China Town zone expropriation and land distribution completed; preservation of fish market at original site confirmed
(1) The preservation of the China Town old fish market building is an issue of great concern for many residents and cultural and historical groups. On October 29, 2018, the Bureau of Land Administration carried out the zone expropriation and land distribution of China Town. As the fish market’s streets were not distributed to any private landowners, the preservation of the fish market’s building at the original location has been confirmed.
(2) The China Town zone expropriation project was announced in 2015. As the old fish market building inside the zone was designated as part of a business district, it had to be torn down and the land distributed to landowners. However, as the old fish market building has a unique cultural and historical value, the city government organized two civic forums in 2016 and actively discussed various preservation proposals and their feasibility with many residents and cultural and historical groups. When Premier Lai was still mayor, he said the fish market would be preserved, and a decision on whether to preserve the building at its original site or at another site would be made later based on the land distribution situation. At present, we have finally reached a satisfactory outcome, and the fish market building will be preserved at its original location.
(3) I would like to thank the Bureau of Land Administration for its numerous consultations with landowners. In the end, the landowners conformed to the city government’s policy and the land the fish market is on was not distributed, allowing the fish market to remain at its original location. In the future, the fish market will be activated and reused, creating a win-win situation. We will hold meetings with cultural groups to discuss the activation and reuse, with the hope of giving the preserved fish market building a second opportunity. I would like to request the secretary-general to convene a meeting with the Cultural Affairs Bureau and other relevant bureaus and departments to coordinate the revitalization of the building, its future usage direction, and financing.
3. To respond to poor air quality in Western Taiwan, Tainan activated category I contingency measures last night
(1) Reasons for the poor air quality
The main reason for this bout of poor air quality is because atmospheric conditions are not favorable for the dispersion of pollutants discharged by domestic air pollution sources in Western Taiwan. Today’s atmospheric conditions are weak easterly winds. As Western Taiwan is leeward, the wind speed is low and pollutants cannot be dispersed. When the east wind blows, there is basically no wind blowing over the Western Taiwan. The air cannot effectively move horizontally, and domestic pollutants accumulate locally.
(2) The city’s contingency measures
I. Actions to reduce pollution: we took measures to reduce the discharge of pollutants, such as notifying high-emission factories in the city to upgrade the efficiency of their control equipment; notifying construction sites to increase the frequency of sprinkling water on exposed land; dispatching street cleaning vehicles or cleaners to step up the street cleaning of construction site entrances and surrounding roads; and dispatching additional street cleaning vehicles throughout the night to strengthen nighttime street cleaning operations. From the night of November 6 until 8 a.m. the next day, 150 kilometers of streets were cleaned in the districts of Yongkang, Sinying, Shanhua, and Annan. We expect to complete the cleaning of another 225 kilometers today.
II. The Tainan City Government used LINE to remind residents to take protective measures. We reminded everyone that from now until Thursday (November 8) is when the weather is warming up again and the easterly wind is blowing, and these atmospheric conditions impede the dispersion of pollutants. As the overall air quality for Tainan and Western Tainan is less than ideal, everyone should try to minimize strenuous outdoor exercise and wear face masks when heading outdoors during this time. We also asked schools to follow the standard operating procedures, and reminded teachers and students to minimize strenuous outdoor exercise. Starting Friday (November 9) morning, the northeast wind will gradually strengthen, which could significantly improve the air quality situation. The Tainan city Government will continue with its contingency work and mitigate air pollution.
(3) The Environmental Protection Administration’s monitoring data show Tainan’s air quality is improving with each passing year
I. The number of red alert days decreased: The number of red alert days caused by PM 2.5 between January and October has reached a five-year low since 2014. From January to October this year, the air quality index (AQI) showed eight red alert days, which is about half the number compared to the same period last year (2017) and 20 fewer days compared to the same period in 2015.
II. The AQI has improved: From January to October 2014, Tainan’s annual average PM 2.5 concentration was 27.3 µg/m3. From January to October 2018, it was 22.6 µg/m3, an improvement of 17.2%, showing that significant, concrete results have been achieved for Tainan’s air quality. Although the air quality has significantly improved, air pollution is still creating problems that affect the health of residents. Therefore, I would like to ask the Environmental Protection Bureau and concerned departments to work together to reduce air pollution.